Are You Authentic?
With the evolution of the web, your customers expect your company to be more open. The days of the guarded fortress and one-way communication flow are over. Your brand must begin to be an open collaboration and your company will be challenged to prove its authenticity. It has been shown that companies that embrace transparency to promote authenticity have seen an increase in customer trust that directly breeds customer evangelism.
Are You Listening?
Are you listening to the end-users of your product/service? They may be saying something you should be paying attention to.
- Phil Knight
If you are developing products and services in a bubble, prepare for it to burst. Without feedback from your potential customers you will wonder off the path of productivity. SiteRemark can help you get on the path to understanding your customers, and stay there.
Are You Responding?
68% of customers quit because of an attitude of indifference towards the customer by the staff.
When you or your staff fails to respond, customers are unhappy. SiteRemark provides accountability among customer service people and visible progress of every topic.
Are You Collaborating?
'Halt, this is a citizen's arrest!'
A citizen's arrest is an arrest made by a person who is not acting as a sworn law enforcement official. When you open up your communication circle and allow your citizens to help each other in 'apprehending' the answers, you save company time and resources.
Are You Getting to Know Your Customers?
Thirty percent of new product failures had a concept that met no clear need.
- Thomas Poole.
To meet the needs of your customers, you must first be aware of them. Case in point, on the Southwestern Airlines blog people were asking them to start their summer airline rates sooner because there wasn't a long enough window for customers to buy the tickets they wanted. When they opened up that window, they ended up selling a lot more tickets, making a lot more money, because they responded to a consumer request.